Alt Description

QUITINE - UNITED STATES OF AMERICA

One brand. Multiple channels. One consistent experience.

One brand.

Multiple channels.

One consistent experience.

Role

Product Designer

Digital & Visual Design

Timeline

Feb 2026 - Present

Client

Quitine

Responsabilities

Product Design · UX/UI

Web Design · Email

Paid Social · Amazon A+ Content

Social Media · Brand Systems

Product Design · UX/UI

Web Design · Email · Paid Social

Amazon A+ Content

Social Media · Brand Systems

Tools

Figma · Adobe Creative Suite · AI

Figma · AI

Adobe Creative Suite

DTC · Health & Wellness · E-commerce

Quitine is a DTC nicotine replacement therapy brand combining products, education, and community to support people through their quit journey. I initially joined to support product and web design, and my role gradually expanded across the brand’s digital ecosystem, including e-commerce, email, Amazon, paid media, social content, and brand systems.

Designing beyond a single screen

Designing beyond a single screen

Designing beyond a single screen

I initially joined Quitine to support product and web design. As the partnership evolved, my role expanded across the brand's digital ecosystem—from e-commerce and email to Amazon, paid media, social content, and brand systems.

The Creative Ecosystem

The challenge became less about designing individual assets and more about creating a consistent brand experience across every customer touchpoint.

Web & E-commerce

Web & E-commerce

Web & E-commerce

Rebuilding the digital storefront

View the full website live

Go to quitine.com and shop NRT products.

Wanna see the full app?

Go to casecrafter.com and create a

free trial account.

Social Media

Social Media

Social Media

Rebuilding the digital storefront

Feedback

This is what the client say about this project and my work.

Raphael is a delight to work with. He is communicative, dependable, and extremely talented. I especially appreciate that he hits deadlines. He is quick to make requested edits (if any are actually needed, cuz he really nails the creative briefs from day 1).

Raphael is a great team player, too, and multi-talented. He’s designed our website, landing pages, and workbooks, and he’s created static and video ads for us. When it comes to design, he’s a true Swiss Army Knife.

If you get the chance to work with Raphael, you’ll be grateful for his professionalism and the quality of work.

Janelle Page

CMO & Co-Founder at Quitine

Raphael was a big part of our rebrand and website design. He modernised our brand and delivered a great design on time. He has great communication, I would work with him again.

Ollie Roulston

CEO & Co-Founder at Quitine

I had the chance to work with Raphael for our Amazon brand design projects, including ATF images, A+ content, product storyboards, storefront assets, and our brand story.

Raphael is fast, easy to work with, and always delivers high-quality designs that match our brand. He responds quickly and usually finishes revisions within minutes. He’s also great at following feedback and pays close attention to the small details, even things like font weight and spacing, to make sure everything looks just right.

I really enjoyed working with him and would highly recommend him to any team looking for a talented and reliable designer.

Ruffa Jane Lamason

Marketplace Operations Manager at Quitine

Let's talk about design, business, or one of my hobbies like traveling or tech?

All Rights Reserved © 2026

Let's talk about design, business, or one of my hobbies like traveling or tech?

All Rights Reserved © 2026

Let's talk about design, business, or one of my hobbies like traveling or tech?

All Rights Reserved © 2026

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